Zhero Denim Unveils Denim Bags

 

Recently, Zhero Denim- Pride and Fashion launched their exquisite range of denim bags at the Ombre A Fair in CyberHub, New Delhi. The word ZHERO, as defined by the brand, it is a word which honours equality between all and celebrate everyone as hero. In an interview with Fashiongaze,  Anshuman Singh, marketing director of Zhero Denim shared their strategy to reach Indian consumers. Edited excerpts:

Q: With launch of a denim bag brand, you embarked on a new journey. In this backdrop, please shade light on your new product Zhero? 
A: ZHERO DENIM is not just a denim brand – we are a movement: a movement to restore Style & individuality to our customers, a movement to create ethical clothing and society that is still fashionable, and a movement to bring true luxury to the shopping world.
ZHERO = ZHE + HERO. Zero believes in ZHE, means both HE and SHE. Hero and heroine are two biased word used to describe men and women respectively.
ZHE suggest EQUALITY, SOVERIGNITY, AWARENESS, & ZHEROIC. Denim justifies our mission of Zhero. 

Q: Keeping a wide range of consumers in the min, what is unique in your new brand? 
A: Our USP is old leather and denim used in a contemporary fashion creating uber cool range of fashionable unconventional denim bags for young India.

Q: How your brand is different from other established brand in denim bag segment in the market?
A: We are the only denim brand which solely promotes bags.

Q: What is your marketing strategy, how will you retail your product?
A: Equipped with our functional website – www.zherodenim.com, we are in process of tie-ups with various online platforms. Also we are coming up with experience zones in Delhi and Mumbai which will just not only be showrooms for sales but a place where our TG can experience the product and be treated like brand ambassadors

Q: Who is your target customer?
A: Young India 15-35 Years

 Q: It seems that you guys are a group of young partners, shade light on your design team and other partners.
A: Rightly said we are group of young working partners working towards a common goal, we do have a backing of a big design house which we don’t want to disclose as of now, within us we are:

   i.      Director production and sales- Sanjeev Arora

       ii.      Director Finance- Vipin Balyan

        iii.      Design team includes Krishna Gupta,Vijay Kumar, Amrit Kumar and Director Marketing Anshuman Singh.

Q: Please share your future strategy?

a.       Placement: placing the product at the right place and making it most convenient in reach (like online platforms, retail points, experience zones and may be distribution channel later in the year)

b.      Product: Our product needs to be inexpensively exciting (that’s the one line brief on which the design team works)

c.       Price: The price is defined basis survey with our TG and we are very much flexible with the same

d.      Promotion: Our promotion strategy is v-unique which largely involves loyalty programs as we consider our customers as our brand ambassadors.

Recently, Zhero Denim- Pride and Fashion launched their exquisite range of denim bags at the Ombre A Fair in CyberHub, New Delhi. The word ZHERO, as defined by the brand, it is a word which honours equality between all and celebrate everyone as hero. In an interview with Fashiongaze,  Anshuman Singh, marketing director of Zhero Denim shared their strategy to reach Indian consumers. Edited excerpts:

Q: With launch of a denim bag brand, you embarked on a new journey. In this backdrop, please shade light on your new product Zhero? 
A: ZHERO DENIM is not just a denim brand – we are a movement: a movement to restore Style & individuality to our customers, a movement to create ethical clothing and society that is still fashionable, and a movement to bring true luxury to the shopping world.
ZHERO = ZHE + HERO. Zero believes in ZHE, means both HE and SHE. Hero and heroine are two biased word used to describe men and women respectively.
ZHE suggest EQUALITY, SOVERIGNITY, AWARENESS, & ZHEROIC. Denim justifies our mission of Zhero. 

Q: Keeping a wide range of consumers in the min, what is unique in your new brand? 
A: Our USP is old leather and denim used in a contemporary fashion creating uber cool range of fashionable unconventional denim bags for young India.

Q: How your brand is different from other established brand in denim bag segment in the market?
A: We are the only denim brand which solely promotes bags.

Q: What is your marketing strategy, how will you retail your product?
A: Equipped with our functional website – www.zherodenim.com, we are in process of tie-ups with various online platforms. Also we are coming up with experience zones in Delhi and Mumbai which will just not only be showrooms for sales but a place where our TG can experience the product and be treated like brand ambassadors

Q: Who is your target customer?
A: Young India 15-35 Years

 Q: It seems that you guys are a group of young partners, shade light on your design team and other partners.
A: Rightly said we are group of young working partners working towards a common goal, we do have a backing of a big design house which we don’t want to disclose as of now, within us we are:

   i.      Director production and sales- Sanjeev Arora

       ii.      Director Finance- Vipin Balyan

        iii.      Design team includes Krishna Gupta,Vijay Kumar, Amrit Kumar and Director Marketing Anshuman Singh.

Q: Please share your future strategy?

a.       Placement: placing the product at the right place and making it most convenient in reach (like online platforms, retail points, experience zones and may be distribution channel later in the year)

b.      Product: Our product needs to be inexpensively exciting (that’s the one line brief on which the design team works)

c.       Price: The price is defined basis survey with our TG and we are very much flexible with the same

d.      Promotion: Our promotion strategy is v-unique which largely involves loyalty programs as we consider our customers as our brand ambassadors.