United Colors Of Benetton launches SS 2018 Collection

By: Sahiba Dhawan

As the summers are approaching, United Colors of Benetton is ready to evoke the spirit of the warmer season with its Spring Summer 2018 collection.

Inspired by nautical elements, women’s wear comprises of playful stripes ranging from classic nautical to variegated stripes, floral and flowy summer dresses. Colours like red and yellow are used to mix and match contemporary prints like polka, clear linear florals and water-coloured blooms, complementing this season. Menswear includes checkered shirts, stripes, bold floral shorts, iconic colour block polos and the spiffy military green printed shorts.

With a colour palette of summer, shades of bordeaux reds and oxide yellows stand out as the kick-off colours for the season.

Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of about 5,000 stores. A responsible group that plans for the future and lives in the present – with a watchful eye to the environment, to human dignity, and to a society in transformation – the Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands.