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Famous lingerie brand Triumph known as world’s most loved ‘Tailor of Female Confidence’ has launched its latest new collection comprises with the Triumph Fashion Show held at Crown Plaza Gurgaon on Wednesday the 14th May 2014.
A sensuously modern and ever so mysterious ‘new kind of nude’ has hit the streets with the launch of Triumph’s exciting Body Make-Up, the first lingerie of its kind offering similar benefits to women favourite make-up and the enticing visual effect of wearing nothing at all.
Inspired by the latest make-up trends this Spring Summer, the new collection injects a fun, feminine and cool flirty element to women lingerie assortment.
From Soft Blush, Cappuccino or New Nude, choose the colour that fits your best and experience a liberating ‘barely there’ feel that instantly puts the wearer in tune with their body and lets them radiate in their favorite fashion.
The innovative new range is made with intelligent fabric containing LYCRA® XTRA FINE fiber which provides the wearer with a unique blend of style, comfort and extreme weightlessness.
“We are very excited to launch Body Make up in India. This concept has been a winner throughout Europe and East Asia and we have every confidence it will do equally well in India. Incredibly smooth, soft and lightweight, the delightfully fresh Body Make-Up collection comes in a range of on-trend shades that will blend very well with the skin tones of Indian women” said Mr. Shalindra Fernando, General Manager India & Sri Lanka after the show.
A special micro-site also has been launched to coincide with this collection and it can be viewed at www.triumph.asia/bodymakeup.
Triumph International is one of the world’s largest intimate apparel companies. It enjoys a
presence in over 120 countries with the core brands Triumph®, sloggi®, Valisère® and HOM®. Globally, the company serves 40,000 wholesale customers and sells its products in 2,100. Triumph Stores as well as via several own online shops. Triumph International employs more than 36,000 people and achieves revenues of 2.1 billion Swiss francs (2012).
By: S.Sarvesh
