Sunny Leone will sizzle the ramp for Apala by Sumit at upcoming IIJW 2014

Gorgeous Sunny Leone will be seen in a very new avatar walking for jewellery brand Apala by Sumit wearing his latest collection ‘The Royal Tribe’ on first day finale show of upcoming India International Jewellery Week (IIJW) at Grand Hyatt Santacruz Mumbai . India International Jewellery week 2014 which being held at Hyatt Hotel Santacruz Mumbai from 14th to 17th July.
Jewellery designer Sumit Sawhney says, “this will be an evolution by fusing the Tribal and the Royal styles. Master of his own craft he will balance perfectly his jewels by fusing these two juxtaposed elements with his artistic aura. The bold, edgy collection by ‘Apala by Sumit’ is going to be a mix of the magnificent royal highness and the enterprising jagged look”.

“Apala’ means the “most beautiful” in Sanskrit. This exquisite silver jewellery collection with 22 carat gold layering incorporates the richness of the royalty and the audacity and rugged styling of the tribals. This collection will have the finesse & the preferred gemstones of the crowned heads and the whimsical character of the tribal roots. It will be all about conviction, and a look that screams lavishness’’, further added Sumit.

Bollywood sensation Sunny Leone says, “I am very thrilled and privileged to be the showstopper for Apala by Sumit at IIJW. For the first time I am going to experiment with my look completely and turn into a Royal Tribal Queen which will be a paradigm shift from my Image. Its going to make me feel inherently royal and rustic. I find the jewellery pieces so alluring and enticing that I would be the happiest person to possess the collection.
Apala has won itself a privileged base of patrons who adore Apala’s exceptionally beautiful and one of its kind jewels. Sumit’s creations have been adorned by celebrities like Deepika Padukone, Vidya Balan, Shraddha Kapoor, Mugdha Godse, Lara Dutta, Lisa Haydon.

The grandeur and opulence to be associated with this is not new for Apala by Sumit – A Jewellery brand which is all about being Unique!

After the roaring success of the last years collection ‘The Carved Incarnations’ at IIJW, Sumit Sawhney enters the second season with aplomb and is all set to break new grounds.

Sumit Sawhney, the designer created brand Apala in 2006 to satisfy India’s growing demand for luxury jewellery with a contemporary edge, as well as the international market’s craving for aesthetic and incredible Indian treasures.

Apala’s fine silver jewellery is combined with precious and semi-precious stones and layered with 22 karat gold.


By: s.sarvesh