Sanchita Ajjampur

Address:
San Fab India Pvt.Ltd.
# 555,7th Main,HIG Layout,RMV II Stage,New Bel Road,
Bangalore-560094

Sanchita Ajjampur was born in Mumbai but moved to Europe aged 3, where she was educated in Austria and England. She went toParis to train in the arts and graduated in Fashion at the Chambre Syndicale de la Haute Couture Parisienne. She then rounded off her studies in Milan, where she focused on fashion and industry, earning a Master’s Degree in Fashion and Technology from Domus Academy. Sanchita speaks English, German, Italian and French, as well as colloquial Indian languages.

After she completed her Master’s, she trained with Asha Sarabhai and Issey Miyake, gaining her first experience in the world of fashion in his workshops in Ahmedabad, India and Tokyo,Japan.

Since then, she has worked as a designer with global brands the calibre of Romeo Gigli, Callaghan, Moschino, Aspesi and Blumarine, among others.

In 2000, in partnership with her brother, an economics and finance specialist, she founded the company Sanfab in Bangalore, focusing on high quality hand-embroidery and hand-embroidered jerseys, light wovens and leather products. She is decorative design consultant to the Alexander McQueen, Etro, Armani, Diesel, Gucci, Marni , Lanvin, Givenchy, Lacroix, Martine Sitbon & etc.,

Sanchita does her own research and development and has travelled extensively across India to study its ancient arts and crafts, from spinning, weaving, dyeing and finishing techniques to wooden frame embroidery. In addition, she is a specialist in textiles and decorative materials, which she also designs and patents.

Sanchita has lectured at the Institute ofEuropean Design and Domus Academy inMilan,  The National Institute of Design in Ahmedabad and was the UNDP expert in fashion design and industry for the National Institute of Fashion Technology in Delhi. She is a guest lecturer at the Domus Academy Milan and is currently guiding the 2007 students in embellishment and  textile manipulation design.

She has produced industrial decorative design projects for Alessi, Swatch and Slamp. In 1990, she was the design consultant for a range of “apparel projection clothing images” for La Scala Opera House, Milan. In addition, she has exhibited her  “applied art” embellished works inVenice, Rome, New York and Chicago.

Sanchita launched her own fashion label “sanchita” in 2004, when her signature collection made its debut which is produced by sanfab.

Sanchita believes her distinguishing factor is her conceptual skill and European work ethos. She likes to forge new directions, inspired by the relationship between fashion and art, and uses the two diverse languages to create simple pieces of understated luxury. Her eye forcraftsmanship, where decoration is an integral part of the clothing, enables her to design and produce creations of timeless expression.

Her collection is displayed in 10 Corso Como, Milan, alongside Balenciaga, as well as in leading stores in Europe, including Russia, the United States, the Middle East and India, where she has her flagship store in Bangalore.

The sanchita collection has been photographed by International Vogue, Harper’s Bazaar, Tatler and Elle, among others, and she has been written about in DDonna, Italy, Madame Figaro, France and the International Herald Tribune.

Sanchita now shuttles between her two bases inItaly and India.