Salvatore Ferragamo New Timepieces

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The new Salvatore Ferragamo Timepieces collection was revealed during a cocktail gathering at The LeelaKempinski, Gurgaon, in association with Marie Claire. The exhilarating creation from SF is christened as F-80, a spectacular collection of Ferragamo timepieces enhanced by colored stones. Designed to blend effortlessly the precision of Swiss Made movements with the style of Ferragamo’s iconic designs, the collection is a collector’s pure delight.
The elegant affair was attended by Mr VD Wadhwa, MD, Timex Group India, MsNeenaHaridas, Editor, Marie Claire, Mr. Suresh Selveraj, President Outlook and renowned guests from the social circle, eminent personalities like TarunTahiliani, Bhaichand Patel, Sumeet Nair, GitanjaliKashyap, Mrs Anita Singh-High Commissioner Republic of Trinidad & Tobago, VanikaMahajan, Vinod Nair, designer duo Lecoanet-Hemant, Shivan&Narresh, Gautam&RashmiBhimani, AnupamaDayal, Gautamgupta, Rashmivirmani, Arun Kumar, ShefaliTalwar, Abdul Halder, CharuParasher.
Commenting on the occasion Mr. V.D. Wadhwa, CEO, Timex Group India said, “It gives us immense pleasure to display the new range of watches under Salvatore Ferragamo, one of the world’s most celebrated Italian style brands.These original pieces recall with subtlety and elegance different aspects of Ferragamo’s long history focused on beauty and the voice of Italian creativity expressing a refined and timeless lifestyle.”
He also further added,” this is one of the fashion luxury brands. We are just unveiling today the new collection, the latest collection which is getting launched across the world. These are the F A T watches, F A T Collection. It’s a family of F A T watches. Globally latest trend is using lots of colorful stone. All stones are precious. This is the watch category to bringing first time these collections.
He also shares about the market of this type of watches in India. He replied, it is the niche market, not in terms of the volume. But definitely the kind of target audience, it is perfectly fit. Because this kind of fashion luxury customer they always keep looking something for latest trend, latest design. They would like to globally some newer come up like the new shoes, new bag, new watches, so that I am here. Market size is roughly 800crore of these types of watches in India.
We follow marketing strategy like inviting socialite in the launched function and adopt print media, these are the two tools we do.
Ms.NeenaHaridas, Editor, Marie Claire said, “Salvatore Ferragamo’s latest collection of timepieces takes forward the brand’s philosophy of detailing, experimentation and the use of sophisticated materials. The end result is a collection that is elegant and timeless, one that will complement every woman.”
The Ferragamo F80 collection, with its pure and refined design, is a brilliant tribute to the Italian tradition of design and craftsmanship, which has always coupled luxury and creativity. Bold new watches that build on instinctive choices dictated by the brand’s DNA: experimenting with materials, dazzling colours, and the use of precious stones. The collection’s mechanical movements are true to Swiss watch-making excellence – from the automatic styles with sapphire crystal glass to the GMT chronograph and the Automatic precious Tourbillon movement. Timeless watches with a contemporary flair, these Ferragamo wrist companions are instantly recognizable, evoking the Florentine fashion house’s timeless style. Price starts from Rs.50, 000 onwards.
The LeelaKempinski Gurgaon was the hospitality partner and Sauza was the liquor partner for the event.
By S. Sarvesh.
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