RAVIKANT PRAKASH A VERSATILE DESIGNER

 

By: Surveshwar Sarvesh

RAVIKANT PRAKASH A VERSATILE DESIGNER

 Design Head, India at Arvind Limited

It’s a fact of life that you can’t become a champion overnight. Right folks!

But nothing is impossible when your efforts are well planned and strategically complemented with determination and hard work. And it’s not different with Ravikant Praksh, Design Head, India at Arvind Limited. The success story of this wizard of Fashion industry in India is a testimony to the fact as he has shown that success and fame can be brought fast enough.

Today fashion is changing very fast and the fashion world is taking a step ahead every minute. People are trying new creations with innovative ideas. Fashion is not just for famous personalities on TV or celebrities, but it is equally important to the common man. A young and fashion enthusiast Ravikant Prakash understood the underlying demand of fashion industry and has made a niche for himself.

 

After completing his education from National Institute of Fashion Technology-Kolkata, he started his career as a Fashion Designer at S & S Creations, New Delhi, post which he further worked with The Hope Foundation, Kolkata as a Project Manager & Fashion Designer. Getting a step further in pursuing his career Ravikant became a part of the renowned Red Chief Retail (Shirts & Denims) as a Senior Menswear Designer and then on to Arvind Mills (Denim), where he is currently working as the Design Head.

 

Having a decade of experience in apparel design and development, the charismatic designer has produced high quality and innovative pieces for nationally recognized brands. His responsibilities as a Design Head include everything from creating initial conceptual drawings and renderings to driving optimal garment design and production. Currently, working in a B2B Business Model, he has previously worked with B2C brands like USPA, UCB, PEPE, VF India, GAP India, Tommy Hilfiger and Jack and Jones etc to understand their product line and design product as per their requirement.

 

A major breakthrough and achievement for Ravikant was when he became the finalist at “THE DEBUT” – fashion design contest in 2007 by Wills Lifestyle FDCI.He also went on to be awarded the winner of “Best Garment Construction” in the same year by Usha – NIFT Award. In 2015, he was awarded Best Designer for Red Chief Retail. Few of his recent achievements include, winning the Best Designer for Arvind Ltd Denim 2017, Best Team Award for Arvind Ltd Denim 2018 and recently receiving the title of The Couturier 2018-19

by Arvind Denim Division.

 

According to him – to drive innovation, understanding the fabric property and USP to design end product is a must. Being the head of Design India, his job role laid focus on everything design – from designing and developing collection of innovative product category to defining the potential of the product. He has worked on engineered Fabrics like Cordura, Dual FX, Tough Max, Kooltex, Hollow Fiber, Non- Woven etc. A frequent traveller for new inspirations and emerging themes, he drives global product and brand voice with emphasis on product idea, newness and innovation.

 

He has worked to develop a focused collection (garment development & wash detailing) for various promotional shows like DNJ, Make in India, PV, KINGPINS, MUNICH START, Domestic Trade Show,  and shows for various National Brands. Ravikant also organizes shows for promotional sales and to introduce new events and technologies, and also brand meetings and presentations.

 

By collaborating with brands, he develops their product range for road show/merchandise plan for brands like – UCB, PEPE, Ed Hardy, USPA, VF India, GAP, G-Star NAPAPERI, JACK & JONES, ONLY, JEALOUS 21, ALLEN SOLLY, LOUIS PHILIPPE, IZOD, ARROW, CK & TOMMY HILFIGER. In addition to this, he has worked on guide development of consumer facing creative assets – trade show, brand show social and digital content.

 

Being in the fashion industry for more than a decade now, Ravikant realizes the glaring potential of Fashion and Garment Industry and is thriving to set an example by serving consumer and the other fashionista’s innovative approach towards fashion.