Goa-based ace designer Wendell Augustine Rodricks, popularly known as Wendell Rodrick has got Country prestigious honour The Padama Shree Award this year for his outstanding contribution to fashion design. Last year government of India conferred this award to ace fashion designer Ritu Kumar. To celebrate this milestone India’s first collaborative fashion e-commerce website Stylista.com hosted an exclusive party in honour of Wendell at Two One Two Bar & Grill on March 5th, 2014 Mumbai.
A veteran of over 20 years, Rodricks has not only revolutionized the Indian fashion landscape with his minimalist resort wear but also taken it to foreign shores. Hailed as the master of minimalism in India, he is renowned for his Zen simplicity, impeccably cut fabrics and beautifully stark silhouettes. Inspired by his Goan heritage, his designs have found many enthusiasts over the years, including the likes of Sonia Gandhi, Angelina Jolie, Aishwarya Rai Bachchan, Deepika Padukone and Meg Ryan.
Wendell Rodricks is among the six launch designers for Stylista.com, which includes other prominent names like Priyadarshini Rao, Nishka Lulla, Yogesh Chaudhary, Tanya Sharma and Rinku Dalamal. His exclusive collection for Stylista is an amalgamation of his bestselling silhouettes in his signature free-flowing aesthetic. An ethereal mix of separates and statement pieces, the collection transcends from day to night with effortless ease, and is available exclusively online.
“I am extremely happy to be honoured by Stylista.com in Mumbai, and am glad that my first grand celebration post winning the Padma Shri has happened in the city of my birth. As a person of Goan origin born in Mumbai, the warmth of the city and its people has never left me. Seeing every person at the party took me back to various stages and emotions of my career, so this is one celebration I will never for”, said Wendell. .
Anjana Sharma, COO & Fashion Director – Stylista.com said, “Apart from being a well-respected designer, author and mentor to many young designers in the country, Wendell is also one of my closest friends and allies. Naturally, he was my top choice when it came to launching Stylista.com. His clothes speak volumes in their simplicity and are designed for the confident young woman who is comfortable in her skin. As a company, Stylista.com is a big champion of the Indian design story, and who better to epitomise it than Wendell. He has proved his dedication to his craft time and time again, be it through his clothes, his books or his activism. A better fashion personality couldn’t have been chosen for the Padma Shri.”
To celebrate this occasion guests from Bollywood, fashion fraternity and several high class socialite have attended this party. Some of the prominent names were included Malaika Arora Khan, Zaheer Khan, Ajit Agarkar, Evelyn Sharma, Amrita Puri, Shahab Durazi, Farah Khan Ali and Aqeel Ali, Zayed Khan, Arunoday Singh, Mini Mathur, Maria Goretti, Maureen Wadia, AD Singh, Vicky Ratnani, Neeta Lulla, Pria Kataria Puri, Anil Chopra. The top model brigade turned up in full support with names like Nethra Raghraman, Candice Pinto, Pia Trivedi, Dipti Gujral, Carol Gracias. The fashion fraternity made its presence felt with popular names such as Masaba, Shivan & Narresh, Nikhil Thampi, Kallol Datta, Yogesh Chaudhary, Nimish Shah etc.
By: S.Sarvesh
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