The silhouettes include straight kurtas, ijaars, shararas, lehengas and saris, teamed up with jackets, blouses and crop tops. The entire collection was initiated across brand's three prime craft clusters namely Lucknow, Varansi and New Delhi. It has taken over 12 months of extensive planning & execution including a manpower base of over 167 craftsman to create this celebrated collection. Each piece is aesthetically styled and crafted with statement Diva'ni kundan-kadi zardozi and gota embroidery resulting into an amalgamation of diverse ornamentation in a never seen before flavor.
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The ceremonial evening progressed with a soiree where the guests were seen admiring the finery of couture collection showcased to perfection in ‘A Queen’s Ransom’. Spotted at the soiree were Actor Fawad Khan with his family Sadaf Fawad and Ayaan Khan, Actor Ali Zafar and his wife Ayesha Fazli, Aden Rehan ,Model and publicist, Sehyr Anis , Lahore based designer/socialite, Anusheh Asad, Pakistani model and a makeup artist, Erum Ahmed,CEO of So Kamal (Pakistan based clothing brand), Kamiar Rokni – popular Pakistani fashion designer, Rehan Bashir , designer at Kamiar Rokni, and Zarmina Masud Khan, fashion designer along with film maker Umair Fazli with his wife Fatima Fazli, socialites Fatin Gondal (entrepreneur) , Amina Sibtain and Saadia Rashid Khan and many more.