Medha Arya Becomes Miss LipIce 2012

Rohto Pharma (India) Pvt ltd, the Japan’s leading Consumer Health and Skin Care Brand Hunt finally reached its destination and selected Medha Arya from Bangalore, conceded as ‘Miss LIPICE 2012’ and Anugya Sharma from Pune, stood as ’Miss LIPICE Runner up 2012. Medha Arya got amazing Tata Nano as a grand prize, while Anugya Sharma won an iPad . The prize distribution ceremony was held at Ambience Mall, Vasant Kunj, New Delhi, on 24th November, where the winners has been crowned in front of a huge crowd.
Primarily college going girls in four major metros which included Delhi, Pune, Mumbai, Bangalore were impacted. With its latest brand engagement idea in the wake of HUNT FOR MISS LIPICE 2012, the sweepstakes were high this time, and the number of participants grew in leaps as LipIce, the Japan’s No. 1 Lip Care brand charmed more young hearts by taking the talent hunt to a multi-medium platform.
To sum up this season’s talent hunt precisely, Rohto Pharma collected about hundreds of talent videos from 4 major cities within a period of mere 2 weeks only. With over thousands registrations happened for the contest from all key metros. Keeping the gratifications larger than life was the aim. With the help of popular voting system. They selected their winner Medha and runner up Anugya.
Mr. Shingo Kuriyama, MD, Rohto Pharma, India Pvt ltd said, “The talent hunt property, despite of being in its infancy saw greater impact in Indian markets this time as the campaign went full-fledged on social media platforms like Facebook and on its contest microsite www.misslipicehunt.com.”



By: S.Sarvesh