Maybelline New York partners with FDCI for AIFWSS 16

In a bid to become India’s most anticipated fashion fiesta, the Fashion Design Council of India (FDCI) partners with Maybelline New York the world’s No. 1 Make up Brand for the Amazon India Fashion Week Spring-Summer’16. The event scheduled from October 7-11, 2015 at NSIC Grounds, in the capital is a `fashion-meets-business’ event. It serves as a platform for young, as well as, established beauty and style talent, hand-picked after a nation-wide search.

Maybelline New York, the trend setter & make-up partner for the New York Fashion Week is set to bring the latest trends and beauty expertise to their Indian consumers. Maybelline stands for freedom, modernity, ambition & self-expression, which translates into the brand’s latest mantra ‘Make It Happen’. Maybelline will bring these values and the signature New York edginess to their partnership with FDCI’s long standing Fashion property as exclusive beauty partners.


Speaking on the association, Sunil Sethi, President, FDCI, said, “We are delighted to announce our association with Maybelline, for the India Fashion Week. The Indian cosmetic industry is burgeoning and this collaboration will only bolster our commitment towards adding a colourful landscape to the event.”


Shading light on new partnership, Pooja Sahgal, General Manager, Maybelline New York – India said, “Across the world Maybelline is strongly associated with fashion and is the make-up partner for the biggest fashion weeks across the world including New York, London, Berlin and others. We’re thrilled to be working with FDCI to create beauty trends this season. Through our presence at this distinguished platform, we hope to inspire women to create their own unique style statements with make-up and empower them with the mantra of ‘Make it Happen’. We look forward to an exciting season ahead where we will work with the best talent in the beauty industry and some of the most reputed designers in the Indian fashion fraternity to launch our innovative make-up range that encompasses our spirit and make-up looks from the catwalk to the sidewalk.”