Make in India campaign becomes Fashionable

As part of ‘Make in India Week’, the Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, in collaboration with the Fashion Design Council of India (FDCI) presented ‘Weaves of Banaras’, an interpretation of the splendid-ness of Banaras captured through the modern lens of the magic of crafts at the spectacular venue, ITC Grand Central, Mumbai.

Mr. Amitabh Kant, Secretary, Department of Industrial Policy and Promotion (DIPP), Government of India, addressed the audience before the show and said, “I would like to thank Sunil Sethi and the FDCI designers for such a well organised show.”

He added, “This initiative will help promote our rich heritage and the artisans of Banaras, who have strived to take forward this legacy. We want to put the focus back on the weavers, promote this sustainable art and bring it back to mainstream fashion. We are delighted to receive such an overwhelming response for the ‘Weaves of Banaras’.”

Conceptualised by the FDCI with a collection by 12 veteran design gurus such as Sabyasachi, Rohit Bal, Rohit Gandhi + Rahul Khanna, Rajesh Pratap Singh, Namrata Joshipura, JJ Valaya, Ashish Soni, Arjun Saluja, Anju Modi, Anita Dongre, Abraham & Thakore and Abhishek Gupta showcased three ensembles each. They revelled in the sheer artisanal beauty of the weaves of Banaras and gave it a stunning metaphorical twist through emblematic colours, silhouettes and surreal forms.

Sunil Sethi, President, FDCI said, “Tonight Fashion was seen as one of the industries in the Make In India context. This is the biggest satisfaction that FDCI’s designers have put our fraternity on the international scene. I would like to thank Mr Amitabh Kant, Secretary, Department of Industrial Policy & Promotion, Government of India for giving us an opportunity to collaborate

Kolkata’s undeniable pride Sabyasachi Mukherjee’s beautiful brides came dressed in brocade lehengas, clutching embroidered minaudieres, with a winning combination of white, gold and black, while the maverick Rajesh Pratap Singh gave traditional brocade a fresh hue with his coats, which made the catwalk glimmer with the tones of ivory, intermingled with the luminosity of hand-crafted textiles.