Lenovo launches new range of fitness trackers exclusively on Flipkart

Nowadays, fitness has become an important aspect in almost everyone’s life. To cater the need of masses, to keep track on their fitness, Lenovo creates trendy fitness trackers. With time, Lenovo keeps adding new range to its already existing collection. It has now introduced new range of fitness trackers, HX03F Spectra and HX03 Cardio which are available exclusively on Flipkart starting 24^th April for HX03 Cardio and 3^rd May for HX03F Spectra.

The new wearable smart accessories have a blend of advanced technology and sleek aesthetics giving fitness enthusiast a smart approach towards leading a healthy lifestyle. Equipped with the OLED/TFT display, Lenovo’s latest offerings assist a range of activities – a dynamic heart rate monitor, movement monitoring and sleep monitoring being a lifestyle companion for fitness fanatics. HX03F Spectra and HX03 cardio are priced at INR 2,299 and INR 1,999 respectively. These fitness bracelets easily evaluate minute details of your heart BPM without interrupting the workout. Easily synchronized with phone, these bands can aid an individual with frequent updates through notifications ranging from phone calls, emails, text messages and other social media apps. Lenovo HX03F Spectra incorporates multi-master interface switching and has an attractive large screen color display making it an Industry leading product in the smart accessories category. Lenovo HX03 Cardio is equipped with an intelligent alarm clock that will certainly help one start their day more efficiently. The fitness trackers are right now available in black colour and are expected to be available in other colours as well.

Commenting on the launch, Sebastian Peng, Head of Lenovo MBG Ecosystem said, “At Lenovo, our focus has always been to use advanced technologies and offer smart devices that meet our customer demands. Lenovo HX03 Cardio & HX03F Spectra smart band are yet another effort in fitness genre. India market which is approximately 2 million units in 2017, is expected to reach 3 million units in 2018. We target to acquire 20% market share within 2018. It combines modern innovation and technology with Lenovo’s trusted legacy of rendering smart devices. We have great expectation from the Indian market where the share of wearable devices is projected to gain significantly in the coming years.”

Mr. Adarsh K Menon, VP and Head – Electronics and Private Labels at Flipkart, said, “The launch of the new range of Lenovo wearables will bolster the category, leading to more adoption through quality products at affordable prices. The category has seen tremendous growth thus far, growing at 70% quarter on quarter, and we see this continuing with the introduction of these wearables – a key addition to the innovative portfolio that Flipkart is building. We are excited to be the exclusive partner for the new range of Lenovo wearable, and are certain that these wearables would be positively received by consumers. We look forward to building this partnership and expanding the portfolio, while focusing on driving our efforts to provide our customers with a fulfilling shopping experience.”

 

Lenovo is a global technology company with $43B in sales. It designs, develops, manufactures and sells personal computers, tablets, smartphones, workstations, servers and storage devices, smart televisions and IT management software. Lenovo has headquarters in Beijing, China and Morrisville, North Carolina, USA and operations in more than 160 countries.