Kiara Advani appointed as the GALAXY® chocolate brand ambassador

By: Surveshwar Sarvesh

On June 16, 2023, India, Kiara Advani was chosen as the GALAXY® chocolate brand ambassador. Kiara Advani, a leading lady in Bollywood and a Superstar, has been chosen to serve as the brand ambassador for Mars Wrigley’s GALAXY® chocolates, an iconic global brand.

 

A teaser video was posted on the versatile Indian actress’ official social media accounts by the company in collaboration with her. A TV commercial featuring the actor in a whimsical setting enjoying the smoothness of GALAXY® chocolates and taking pleasure in each bite followed the announcement.

 

Varun Kandhari, Director of Marketing at Mars Wrigley India, commented on the most recent partnership, “We are really delighted to have Kiara as the face of our globally loved GALAXY® chocolate in the India market.” The persona of the brand is perfectly complemented by her charm and elegance. Our most recent advertisement, which features Kiara Advani, brings to life the effortless pleasure that GALAXY® chocolates provide thanks to their distinctive smooth recipe. We have been continuously promoting relevance for our GALAXY® chocolates in the minds of Indian consumers through our associations and portfolio. We intend to further strengthen our affinity for GALAXY® chocolates as an iconic chocolate brand known for its smooth chocolate experience with this new development.

 

DDB Tribal, the brand’s creative agency, came up with the idea for the most recent TV commercial. The film shows how the smoothness of GALAXY® chocolates can make even the most routine aspects of daily life enjoyable. In the advertisement, Kiara is seen engaging in a playful game of hide-and-seek with the moon as the moon shines a spotlight on the GALAXY® chocolate and is fixated on it. This demonstrates the out-of-this-world experience that the chocolate promises and makes the chocolate the brand of choice for pleasure seekers all over the country.

 

Kiara Advani adds, “The only sweet craving I have is for chocolate, I love indulging, even if it’s a small piece of chocolate after every meal,” expressing her enthusiasm for the new partnership. Because it represents our childhood memories, chocolate holds a much deeper place in our hearts. I am a devoted consumer of GALAXY® chocolate, and you will always find a few bars in my refrigerator, so this association holds a special place in my heart. Being a part of such a well-known and beloved brand makes me very happy.

 

Iraj Fraz, Creative Head at DDB Tribal, said about the most recent campaign, “GALAXY® Chocolates’ global platform of #ChoosePleasure is reincarnated with a Star and the Moon:” Kiara Advani is here to entice you with the silkiest chocolate there has ever been. The campaign has an original blues soundtrack and was shot in Istanbul’s streets. It is impossible to adequately describe this film. There ought to be no great reason of the plot. No rundown of the story. This is a movie that should just be watched, eaten, and enjoyed. So, here’s what we want you to do: “#ChoosePleasure, take your headphones out, and watch it on a big screen.”

 

GALAXY® chocolates, which were first introduced in India in 2013, combine Mars Wrigley’s renowned smooth recipe with rich milk chocolate to create an experience that is unlike any other. It is the brand that many people around the world prefer because it has a creamy texture and has a delicious chocolate flavor.