Headstart International Introduces RUSK in India

New Delhi, September 22, 2011: Internationally renowned leader in the professional hair industry RUSK now enter to Indian market courtesy Headstart International Pvt. Ltd. RUSK stands as inspiration for many stylists and hair care professionals all around the world and is one of the most professional hair care brand available that provides elegant and edgy products from hair care to styling & finishing.

RUSK introduces a full range of products and tools for salons & their clients in India. The brand represents an entirely different league of products ranging from hair care to styling, finishing, hair tools and salon services like color, perms, frizz removers and straightening services. The products are for both professional and consumers and are to be retailed from salons.

To give first-hand experience to salons and consumers, the RUSK International creative team is in India to introduce RUSK products that personify pride, passion, creativity and energy.  RUSK Look & Learn Seminars are scheduled in Delhi, Chandigarh, Mumbai and Bangalore that would showcase the latest RUSK Cuts, Colors and Styles.

Ms. Hedwige Sluss Thuer – Managing Director, RUSK said, “Our products are highly characteristic and have a wide range that caters to the needs of every individual. We are excited to launch RUSK with Headstart and look forward to reaching the target group in India using their strong distribution network and focussed business approach.”

RUSK have been widely used for runway looks for international Celebrities like Paris Hilton, Heidi Montag, Ed Hardy, Cyndia Rowley, Nancy O’Dell, Shannon Elizabeth, Tiffany Miranda, Jason White, top New York models and is also seen  at the New York & Miami Fashion Weeks. RUSK empowers consumers and stylists to use innovative and imaginative styling techniques to provide everything from the latest avant-garde runway look to the next “must-have” hairstyle. In every package from bottles to jars, RUSK personifies pride, passion, creativity and energy.

Commenting on the launch, Apeni George – Creative Director, RUSK India, said, “We are delighted to bring a premium category hair care brand RUSK to India. With an increase and evolving needs of the consumers RUSK provides its discerning customers a wider range to choose from as well as enhancing the salons portfolio with its range of products for the increasing customer base, who are more aware of the brands they use for personal grooming.”

RUSK has a vast hair care range which is classified as Sensories, Deep Shine, Designer & Being collections. The wide range of consumer products that are being introduced in India are Shampoos, Conditioners, Styling & Finishing Products and Treatments. RUSK also has salon services, which provide professional hair color & hair straightening, curling and smoothing. RUSK also provides salon tools and appliances like hair dryers, flat & curling irons, hot rollers, brushes and shears.  RUSK products are available at select salons with the range starting from 875/-onwards.

RUSK products are a unique range, which have the advantage of natural and botanical ingredients with an entirely different chemical formulation designed for utmost perfection. They are formulated in a way such that the hair is not chemically strained. RUSK hair products are also famous for their CFT (compressed formula technology).

 
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