Hastens Sleep store now at MG Road Delhi

 

By: Sahiba Dhawan

 

Hastens, a Swedish luxury bed brand recently inaugurated its flagship store at M.G. Road, Delhi. The store is spread across 2000 sq ft and is designed as an experience sleep spa zone where visitors can test Hastens beds along with pillows, duvets and accessories in a plush environment.

 

The uniqueness of these beds are they can be customised according to a client’s need. Whether it is size, colour, firmness or a person’s sleeping posture, these can be curated according to one’s preference.

 

The beds and mattresses are handcrafted in the factory in Köping, Sweden, using natural materials such as flax, horsehair, cotton, wool and Scandinavian Pine, giving great sleep experience. Hastens beds are perfect combination of luxury and wellness. Their aim is to not only provide good sleep at the present but also improve overall health in long run.

At the launch of the new store,  Ludovic Letrillart, Regional Director(IMEA), Hastens , said, “We just had a fantastic day today at the opening of the new Hästens flagship store at MG Road, Delhi. The visitors thoroughly enjoyed the entire experience of the new beds, infact it was a very new experience for many of the guests and we can foresee several opportunities to make more and more people aware of a Good Night’s Sleep and a great Awake Time. We are looking forward to opening more such stores in India in key metros in near future. Indian customers are highly demanding on quality and conscious about using natural ecofriendly materials and these are key elements that we, at Hastens, are focusing on , hence there is a perfect match between customer demand and our offering”.

Asim Afsar, Manager (India) Hastens said, “India is a sleep deprived nation. The present urban young generation, especially the mid-age is facing lot of sleep related health issues. Sleep makes one third of our life and it reflect on the balance two third. It’s high time we invest in sleep to better perform when we are awake”

Since 1852, Hastens has handcrafted the finest beds from its atelier in Köping, Sweden. Every bed is handmade using only premium sustainable natural materials and techniques handed down through six generations.