Ferns N Petals 2nd year of Wedding Fraternity Meet

Ferns N Petals, hosted the 2nd year of Wedding Fraternity Meet (WFM) on 14 September 2013, in New Delhi, and took it to the next level this year.
The evening witnessed interactive sessions with Industry veterans like Singer Adnan Sami, Mr. Robert Koene – International Floral,designer from Greece, Fashion Designer Tarun Tahiliani, Celebrity Choreographer Terence Lewis and Anil Chadha of ITC Maurya.
WFM 2013, a unique platform created for the wedding industry wherein everybody who is associated to make a wedding an unforgettable memory, had the opportunity to meet and greet on the same platform. The soiree saw the who’s who of the Indian Wedding Industry come together and exchange business ideas and opportunities with each other. It was an exclusive exhibit of idea exchange, innovations, creativity, floral solutions and unique concepts in the wedding planning arena.
Speaking on the occasion Mr. Vikaas Gutgutia, Founder and MD, Ferns N Petals said, “WFM is the only B2B event for the wedding industry across the globe and is the right space to introduce the latest trends in various segments like floral décor, photography, food and beverage, entertainment, choreography etc. This year, we will also be delving into the issue Copyright of Weddings. With time we realised that a luxuriously designed wedding is the product of creative and intellectual properties based on the customised wishes and desires of the customer. Our aim is to safeguard wedding concepts as a property and promote the cause for protecting the rights and the efforts that go behind the making of a grand and memorable wedding“.
“Weddings are now a large and relevant part of the events and experiential industry. One cannot afford to ignore this segment anymore. This is the reason why we’ve taken a call to diversify into the segment as well. Platforms like WFM will allow for collaboration amongst partners, who can together share their strengths. Of course this will lead to the collaboration of the industry as a whole as well” Michael Menezes, Founder, Showtime Group, said.
For the first time in the history of Wedding Planning, FNP felicitated the unsung heroes of the wedding industry- Mr. Arup Kumar Basu, Founder, Orient Decorators, the figure behind creating the concept of wedding planning in Kolkata, Mr. S.K Gupta, Founder, Guptajee Tent Service for making weddings look magnificent and Mr. P.L Lamba, Founder, Kwality Group for the ever lasting contribution in the F&B Industry.
The soiree was attended by 500 crème guests from various walks of wedding arena across the nation – wedding planners, designers, artists, caterers, photographers, floral experts, luxury car-rental services, hoteliers’ panwallas etc. The evening concluded with high drama and panache.
Ferns N Petals (FNP) having pioneered the concept of social expression (Flowers and Bouquets) in the country today and has become a name synonymous with love, emotions and celebrations. Started with a single store in 1994 in Delhi, by the enterprising Mr. Vikaas Gutgutia, the brand today boasts of 157 outlets in 64 cities nationwide and delivers across 150 countries worldwide. Having pioneered the concept of branded chain of flowers, FNP has grown with the spread of modern culture, increasing urbanization and improving standard of living. With the boom in Indian online retail industry and the changing lifestyle of the people in bigger cities and smaller towns, FNP is consciously foraying into small towns and every nook and corner of the country to mark its presence. It plans to almost double its retail presence in India by the end of 2014.
Today, Ferns N Petals Group encompasses of FNP Retail & Franchising, FNP E-commerce, FNP Weddings & Events, Floral Touch, FNP Select, FNP Express, FNP Propshop, Luxury Weddings and FNP Floral Design School. It has become a one stop shop for everybody’s floral needs, be it buying flowers for occasions, floral décor for weddings and parties, just delivering fresh flowers to corporate not only in India but across the globe. It is the pioneer in the organized flower retail industry.

By: S.Sarvesh