Engage launches Eau De Perfume – Yin and Yang

By: Sahiba Dhawan

Engage from the house of ITC, unveils its first range of Eau de Perfume that redefines fragrance concepts inspired from the traditional philosophy of duality. Based on the principle that all things exist in contradictory opposites, Engage presents ‘Yin’ for the Engage Man and ‘Yang’ for the Engage Woman.

The philosophy defines that two opposites attract and complement each other. Keeping this in mind, the fragrances have been designed to bring together fragrance notes which complement each other and have a core which has an element of the opposite.

‘Yin’ for Engage Man is layered with the masculine earthy, woody and citrus notes, having floral note as the heart of the fragrance to complement ‘Yang’. On the other hand, ‘Yang’ for Engage Woman has feminine notes of Vanilla, red berries and a woody complex base note. The fragrances are prepared in a way in which both the fragrances does not compete but complement each other.

The fragrances lasts up to five to six hours from application and fades away gradually keeping one feel good and fresh all day long. Considering the decent staying power with incredible fragrance, they are not overly priced which is a bonus point.

Sameer Satpathy, Chie Executive, Personal Care Products Business, says, “Duality is a life truth. Yin is feminine and Yang is masculine and in each of the opposing but complementary energies there is a small part of the other. In an intriguing first, ‘Yin’ for Engage Man and ‘Yang’ for Engage Woman explores and celebrates the core as an element of the other. The fragrances designed in France, brings to bear this concept of duality which acknowledges the mix of both masculine and feminine energies and its latent strength.”