CONFLUENCE by Swarovski – Your dream bff turns two!

By: Manupriya Verma

CONFLUENCE, India’s first designer jewelry collective showcasing jewelry with crystals from Swarovski celebrated two successful years of its inception with a spectacular soiree at the Embassy of Austria. Themed around ‘Sparkling Transformations’; the presentation highlighted the journey of a Swarovski Crystal from the Austrian Alps to the hands of leading Indian design luminaries finally culminating into enchanting designer jewels.

 

What more? We got to experience this celebration in a grand way. With all the best designers showcasing their exclusive designs on the ramp, same was elaborated by India’s top models as story on ramp. It was terrific!

 

The designs are a real work of art, bound to move your mind and soul all at the same time; Note that we are still mystified by its brilliance. The designers have definitely done justice to these magnificent crystals and put them in those places you can’t even imagine. And why not, Confluence is all about the innovation of Swarovski Crystals, the essence of Indian craftsmanship and the amalgamation of the finest Swarovski crystals from the Austrian Alps with Indian design aesthetic. The strength of the collective lies in the noteworthy designer portfolio and the use of the finest Swarovski Crystals.

Confluence debuted with statement designs crafted by the leading fashion and jewelry designers of India including Amrapali, Eina Ahluwalia, Gaurav Gupta, Isharya, JJ Valaya, Manish Arora, Outhouse, Pernia Qureshi, Rohit Bal, Shivan & Narresh andSuneet Varma. Since then, Suhani Pittie and Tarun Tahiliani have also joined the glowing designer portfolio. This year, Confluence welcomes Deepa Gurnani, Nida Mahmood and Zariin to its select fold of indigenous design doyens.

Speaking on the occasion, Vivek Ramabhadran, Vice President, Asia South & Africa Region, Swarovski Professional, said, “CONFLUENCE is a combination of Austrian and Indian creativity, design and passion for quality. We are proud to be India’s ‘one of its kind’ jewelry collective that creates alluring pieces bringing the legacy of Swarovski and the vision of each designer partner together. The collective has been able to offer the market an extensive variety of jewelry from the houses of 13 leading designers across a variety of themes and techniques to suit the diverse needs of our consumer. Our two-year journey has been splendid and we endeavor to keep expanding our creative horizons and present uniquely crafted Indian jewelry with the country’s best design talent” 

Confluence jewelry is available pan India across leading multi brand retail channels; offline and online. Each jewelry piece can be identified with a holographic Swarovski tag, which authenticates the usage of genuine Swarovski crystals. So why wait, go check out now!

To find out more, visit www.swarovski.com/crystals.