Brand

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A special Feature by Surveshwar Sarvesh

To successfully complete 40 years in not just the domestic segment, but in the global market, and that too in an era of intense competition and uncertainty is indubitably no joke!!

With an objective of marking its 40 years of global presence, L’Occitane en Provence, the World's leading luxury skin and body brand recently launched special edition hand creams to add glory and flamboyance to the occasion.  A journey that began in 1976 has come a long way in the last 40 years of its remarkable existence.

For celebrating the brand’s anniversary, Dr. Aidan Goddard, Chief Financial Officer, Asia Pacific and John Ho, General Manager, South East Asia visited India along with Simi Dewan, Deputy General Manager, L’Occitane India to be a part of the momentous occasion. Due gratitude was expressed by the company spokespersons towards the stupendous response of the loyal clientele in the last 40 years.

The celebration was hosted at Spa La Vie, Mumbai where the guests were taken through the journey of L’Occitane and product portfolio offered by the brand. Additionally, there were a host of various engaging activities and pampering sessions for the guests to educate them about the products and for motivating them to use products made out of natural ingredients. In Delhi at L’Occitane Select City Saket outlet Dr. Aidan Goddard, John Ho and Simi Dewan, from L’Occitane have interacted with the media.

“L'Occitane as a brand thrives on its core values of Authenticity, Sincerity and Respect.  What is most relevant to us is to remember our customers and their needs so as to enable us to deliver our best. We believe in providing them with natural beauty care that is dedicated to well-being”, pointed Dr. Aidan Goddard, Chief Financial Officer, Asia Pacific 

Speaking on the occasion, John Ho, General Manager, South East Asia shared, “We are happy and overwhelmed with the response received from our customers over these 40 years. Their love and support has driven the brand L’Occitane, and what we are today is the reflection of the same. L’Occitane will continue to serve its customers the best of Provence for many more years to come.”

Simi Dewan, Deputy General Manager, L’Occitane India added, “India’s beauty market is humungous and has colossal potential which is untapped. Consumers are aware of their choices and what they need. The inclination is more towards natural ingredients and organic products. L’Occitane as a brand is working towards achieving the needs of our Indian consumers.”

To mark the celebration, the brand has curated special Limited Edition Hand Creams– Shea Butter, Rose and Cherry Blossom Hand Creams available at all L’Occitane Stores in India.

L’Occitane that began its journey from a small soap factory in the Provence has now expanded and spread to more than 90 countries since its inception. Over the past forty years, L’OCCITANE has met men and women who are driven by passion, wonder, conviction and innovation. The brand has personified beauty with its classic French touch in its 40 years of journey.

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