By: Sahiba Dhawan
Fast food is enjoyed by all age groups. One of the most common fast food cherished by all is burger. With growing love for fast food, many international food brands consider India as one of the important market to expand their chain of outlets.
After successful launch of four outlets in Delhi/NCR, Carl’s Jr. the iconic burger chain from America recently launched its fifth outlet in Club Road, Punjabi Bagh West Delhi. In order to make the launch different and exciting, Carl’s Jr complimented its customers with a special range of new “Unapologetically Delicious” burgers starting at just Rs.49. The range brings about immense accessibility to Carl’s Jr. for the urban Indian population with Chicken Burger and Tandoori Chicken Burger at Rs. 69 for the Non-Vegetarians and Classic Aloo for Rs. 49 and Tandoori Aloo being served at Rs. 59 for vegetarians. The use of familiar Indian spices in tandem with new and interesting textures and flavours gives Carl’s Jr. the advantage of comfort and trust without compromising on quality.
Ms. Samira Chopra, Director, Cybiz BrightStar Restaurants Pvt. Ltd said, “We are very excited to open our 5th restaurant in Punjabi Bagh which is widely known as a destination for food lovers who appreciate taste, quality and excellent value.We are quite confident that our rich Indian flavours & new more accessible products will be a success in the Indian market.”
Apart for burgers, Carl’s Jr is also famous for its innovative menu which includes Chargrilled Burgers, Hand-Breaded Chicken and Hand-Scooped Real Ice-Cream Milkshakes. Also in India, it is the first QSR to serve Beer and to have an all-you-can-drink beverage bar.