Brand Ambassador Taapsee Pannu unveils the Melange by Lifestyle Festive Collection

Melange by Lifestyle captures the vibrancy of the festive season with latest trends, designs and styles

New Delhi:  Ace actress Taapsee Pannu today set the ramp on fire when she walked as a show stopper to launch the Melange by Lifestyle, new collection at DLF Mall of India Noida.

Contemporary ethnic wear brand, Melange by Lifestyle, launched its festive collection. The stunning showstopper kept the audience riveted as she walked the ramp dressed in a resplendent circular kurta with mirror work and intricate gold print, teamed with a contrast dupatta in Benarasi Brocade from Melange by Lifestyle.

Bright festive colours, Zari & sequin embroidery, intricate gold foil details, contemporary silhouettes and styles such as shararas, saree drapes, co-ordinates and crop tops among others, were some of the key trends that were showcased during the fashion show.

Taapsee Pannu said, “I am very excited to be here, launching the Melange by Lifestyle Festive Collection. The festive season is a grand time for me, just like everyone else, to dress up and enjoy with friends and family while looking at my very best. With its trendy, bold and unconventional styles all coming together to add a very festive vibe, the collection from Melange by Lifestyle has the perfect picks for the season. The new festive collection has something special for everyone.”

Speaking exclusively to Fashiongaze, she elaborated on her personal style statement,” Fusion in fashion is what I love and is what I keep talking about. I have been seen in so many movies flaunting ethnic and contemporary designs with a twist. I love mixing Indian style with the western twist to it and that’s my personal favourites. You see, the comfort of carrying an Indian outfit cannot be experienced elsewhere, and if this comfy feeling gets an add-on of a western-style twist, its like “Sone pe Suhaga”, and a very interesting appearance is the outcome”.

 

“We have officially launched Melange by Lifestyle Diwali 2019, collection. We have with us Taapsee Pannu to launch the mélange range. During the fashion show, we have showcased the entire variety of silhouette, print, colors, drapes and others. This year we have brought more fusion wear, strengthened the fusion wear further, and added more western silhouette with Indian sensibility. We have now got things like saree drapes, asymmetric kurtas, gold foil saree, complete outfits in vibrant colours for the festive season “said Vasanth Kumar, Managing Director, Lifestyle International Pvt. Ltd

He further said, “Lifestyle is a leading premium fashion departmental stores. We are available at 78 stores in 44 cities. In Delhi, we are available in 9 stores and are opening 4 more stores by March 2020. Customers have a variety of stores locations to choose from apart from shopping online”.

The collection brings together the latest trends in apparels, footwear, and accessories that reflect the true spirit of the festive season. With ensembles harmoniously blending ethnic and contemporary, the collection embodies international trends with a traditional twist.

Customers can now step into the spotlight this festive season and give their wardrobe a stylish makeover with the new Melange by Lifestyle Festive Collection. Adding to the sparkle, the all-new festive collection from Melange by Lifestyle is available on Myntra where consumers can shop from over 1000 new styles. Additionally, consumers can shop on Myntra from over 8000 styles from Lifestyle’s high-fashion fashion private label brands across womenswear, menswear, kids wear, footwear, handbags, fashion, and accessories. Lifestyle is now also available online through lifestylstores.com where customers can shop from the convenience of their home. Shop the all-new Festive Collection from Melange by Lifestyle starting Rs. 899 onwards.