Gauri & Nanika

Address:Khasra No. 30,
A – 1/13
Saidulajaib, M B Road - 110030,
mail:nainika@gauriandnainika.com, info@gauriandnainika.comWebsite:
www.gauriandnainika.com

The Brand

Gauri & Nainika Karan launched their label Gauri & Nainika in January 2002 in New Delhi. A ready-to-wear brand of western wear ranging from semi-formal styles to high-end demi-couture ones, the label offers glamorous, elegant and chic styles at competitive prices. With a design philosophy that is distinctly feminine and refined, their collections are being retailed all over the country at various outlets and exclusive boutiques.

 

The Philosophy

Inspired by anything beautiful, from European fashion history, art, music, books, personalities, theatre, Hollywood and red carpet glamour to pictures of their mother from the 70s, the brand has always had an extremely feminine and romantic design philosophy with styles that are luxurious yet understated. With a strong emphasis on fabric, cut & colour, the designs are all about shape and flattering silhouettes. By combining tailoring with drapery, the garments are meticulously crafted and have a timeless appeal where old world charm, fantasy and elegance are brought bang up to date. Femininity forms the essence of the label with styles that signify youth, glamour and sophistication.

 

The Client

Gauri & Nainika cater to a very distinct persona – one who likes to dress with a sense of occasion and is always at the forefront of fashion. The styles are for a self-determining woman who is modern, chic, loves fashion for its magnificence and spectacular nature and pours her entire personality into her clothes.

 

The Designers

Gauri & Nainika Karan (b. 1978, 79) grew up in New Delhi. Though originally students of economics, they always found fashion extremely fascinating. After studying at The National Institute of Fashion Technology (NIFT, New Delhi), they launched their ready-to-wear label Gauri & Nainika. They grew up inspired by the classics and the gloriously romantic look of old Hollywood heroines to whom glamour truly belongs… actors such as Audrey Hepburn, Grace Kelly and Hedy Lamarr whose timeless elegance has been incorporated in their designs.