Katrina Kaif became brand ambassador of Choc On

New Delhi, 18th Apr, 2012, S K Industries has signed Katrina Kaif as the brand ambassador to endorse their newly launched chocolate product called ‘ChocOn’. Katrina Kaif will feature in all the brand communication across the media. S K Industries- a leading player to offer services in food processing and beverages
Speaking on the occasion, Mr S. K Jain, Managing Director, S.K. Industries said “. We could not have founded a better choice than Katrina to endorse our product, since her star power brings perfect blend of beauty and poise to the brand- the irresistible. We are extremely happy to associate with her and we hope that the consumer will love our brand even more”
Highlighting the same Katrina Kaif said “Everyone loves chocolate and I am no exception. I am happy to endorse a chocolate brand. I think the product and the ad are both very well made and I hope viewers will enjoy the ad and the product.”
Katrina will soon be seen with Choc On in an extensive all India multimedia campaign estimated at a marketing budget of Rs. 20 crore. A 30 second TVC created by Passion films and directed by the internationally renowned director Karina Tyra of Cutting Edge Pictures positions Choc on as the ultimate delight in chocolate with a tagline of ‘Khaas Mithaas’. The TVC will showcase Katrina adorning 3 different looks of a fairy tale girl, Cinderella and Red Riding Hood.
By :S. Sarvesh