UNVEILING OF LINGERIE LABEL PRESTITIA

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Famous Italian lingerie brand promoter, Lucrezia Tesauro, from the House of MAJOR MILANO in association with PURE GROUP unveiled their International Fashion Label PRESTITIA in India on Sunday, Feb 26, 2012 at Hyatt regency, New Delhi.
The Eve was full of glitz and glamour when the attractive models paraded on the ramp and showcased the exotic lingerie collection from PRESTITIA.
Ms. Lucrezia from the House of Major Milano, Italy was very excited and upbeat to see the response from all corners, She Said “The Brand PRESTITIA stands for innovation and creativity creating Intimate wear with Superior Comfort, Quality and High Fashion Quotient. The Brand celebrates the boldness and intelligence in modern-day women and endorses the fact that bold is always beautiful.”
The brand will be distributed and marketed nationally by PURE GROUP which has a diversified business interests in Model Management, Fashion Events, Education and International Clothing Trade.
On the occasion, Mr.Vikas Madhwar, PURE GROUP, pointed Out- “The launch of our own Lingerie Fashion label is a natural extension for us considering our exposure in trading of various clothing products internationally. Partnering with MAJOR MILANO has helped us maintain Our Brand’s Fashion Element and International Quality Standards.” He further added “Secondly a good distribution and marketing is key to success hence we are putting lot of stress on our Sales and
Distribution Strategy and have roped in the best of the professional talents from the industry to work on it.”The Label comprises a wide range of Lingerie Sets, Bra & Panty, Beachwear, Shape wear and Many More… Event saw the presence of who’s who of fashion industry as well as the Innerwear Trade Pundits.

By: S.Sarvesh
Photographs By: Karan Mehar
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