VAN HEUSEN INDIA MENS WEEK

New Delhi, August 26, 2011: FASHION DESIGN COUNCIL OF INDIA (FDCI) ushers in a

new wave in the men’s fashion scenario with the onset of the forthcoming edition of

VAN HEUSEN INDIA MENS WEEK (VHIMW). Seventeen new faces would be introduced on the runway this season, who have been shortlisted after a grueling all India auditionheld in the capital in July. These young men will match shoulders with some of theindustry’s leading male supermodels at VHIMW, one of the four focused men’s fashionevent in the world.

 

 

 

 

Unveiling the names of the lucky 17 newest male models on the scene, chosen at the

all-India model auditions for Van Heusen India Mens Week 2011:

1. Akshit Brar

2. Ankit Raj

3. Arya Bhatt

4. Danish Qayoom

5. Honey Makhani

6. Krishna Chaturvedi

7. Kuldeep Samant

8. Puneet Beniwal

9. Ravinder Kuhar

10. Romey Singh

11. Shekhar Singh

12. Sulabh Kalra

13. Sumit Grewal

14. Sumit Sejwal

15. Taher Ali

16. Uday Sandhu

17. Yashwant Singh

audition included multiple rounds; the contestants were evaluated on the basis of

confidence, fitness and attitude on the ramp. Seventeen strapping young men were

chosen by an eminent jury comprising of designer Rohit Bal, designer Namrata

Joshipura, choreographer Aparna Bahl, Editor, Men’s Health – Jamal Shaikh, leading

stylist Gautam Kalra, interior designer and page three regular Naveen Ansal and

designer Ashish Soni. The winning models were handpicked from over 250 participants

who signed up.

Announcing the winners of the auditions, Sunil Sethi, President, Fashion Design Council

of India said, “Van Heusen India Mens Week 2011 provides young male models a

platform to prove themselves and enter the highly-competitive modeling industry. The

number of participants wanting to associate with Mens week is increasing every year,

making VHIMW one of the largest talent hunts in the India fashion scene. The event will

not only witness design contribution from the top Indian fashion designers but also have

some of the finest models walking for us.”

Mr. Shivaraj Subramaniam, Marketing Director, Van Heusen said, “In just its third

edition, the VHIMW has become a serious platform for men’s fashion, and as a natural

extension, for male models. In keeping with our philosophy of encouraging talent from

across the country, this edition will see very interesting faces, and backgrounds. We are

looking forward to their performance on the ramp”.

What our new models had to say!

Yashwant- “I am ecstatic to have been selected for Van Heusen India Mens Week. It was

always a dream to walk the ramp and now it has come true. I had given it a shot last

year but somehow it didn’t materialize then. It’s truly a kick start in my modeling career

where I will get to showcase the country’s best designer wear. This is indeed a great

platform for young aspiring models like me who have ambitions to make it big in life.”

Taher Ali, “I am very excited to be a part of Van Heusen India Mens Week. It is a

platform where male models are noticed and appreciated. It is a pedestal which gives an

immense boost to a model’s career as it opens several other windows of opportunities”

Romey- “This is a WOW platform to evolve and grow as a model. I couldn’t have asked

for more!”

hion Design Council of India: A not for profit organization FDCI is the apex fashion

council of India. Represented by over 300 designers, FDCI takes Indian fashion global by

promoting the ‘business of fashion’. For details visit www.fdci.org

About Van Heusen: Van Heusen is the world’s No.1 Dress Shirt brand. It’s no different in

India, except that it is also the country’s No. 1 premium lifestyle brand for men, women

and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had

the unique distinction of establishing not only the brand, but also the ready-to-wear

category. The brand epitomises ‘fashion for the corporate’, and its design driver is the

combination of fashion and elegance. Since its launch in 1990, Van Heusen has

consistently tracked and understood the Indian male. In the last two decades the

clothing preferences of Indian men have undergone many stages of evolution. At each

turning point Van Heusen has stood witness to these changes – and has been ahead of

the curve when it has come to forecasting emerging trends and making it accessible to

the Indian consumer